Colossal
AEO
Case Studies

Real results.
Real businesses.

A growing library of outcomes from businesses that have grown organic search with fully managed AEO.

E-commerce Software

Scaling organic search for a global e-commerce platform

A leading e-commerce software company needed to grow keyword coverage fast without hurting bounce rates or conversion quality. A structured content strategy targeting small businesses and geographic keyword clusters delivered growth across all three objectives.

Significant growth
Target keywords
Multi-market
Geographic reach
Improved
Bounce rate
Creative Services

First-page rankings for an independent creative agency

An independent creative agency wanted organic search that would actually hold up over time, built on compliant practices rather than shortcuts. Weekly content, full site optimisation, and targeted outreach delivered first-page and first-place rankings with consistent traffic and conversion growth.

First page
Target keywords
First place
Key terms
Consistent growth
Organic traffic
Residential and Commercial Cleaning

Outranking franchise chains for a local cleaning company

A local cleaning company was losing search visibility to national franchise brands with larger budgets. A content and backlink strategy built on local authority and genuine intent-matching put them on the first page for their highest-value keywords and converted that traffic into bookings.

First page
Local keywords
First place
High-intent terms
Growing
Organic bookings
Residential and Commercial Moving

Capturing high-intent search for a local moving company

A moving company with strong reviews but weak organic visibility was losing bookings to aggregators and larger operators. Intent-driven content, technical optimisation, and local backlinks delivered first-page rankings and a consistent organic booking channel at a fraction of the cost of paid search.

First page
Moving keywords
First place
Local terms
Growing
Organic bookings
Financial Services

Building organic authority for an independent mortgage broker

An independent mortgage broker was invisible on search despite strong expertise and client outcomes. A content strategy built around genuine financial advice, full site optimisation, and targeted backlinks delivered first-page rankings and a growing pipeline of direct enquiries.

First page
Mortgage keywords
First place
Local broker terms
Growing
Direct enquiries
Private Dining and Events Catering

Growing a private chef business through search

A private chef and catering company with a strong portfolio but no organic presence was relying entirely on referrals. Occasion-driven content, technical optimisation, and hospitality backlinks put them on the first page for their highest-value search terms and opened a consistent pipeline of enquiries.

First page
Private chef terms
First place
Event catering queries
Growing
Enquiry pipeline
Health and Wellness Retail

Organic growth for a direct-to-consumer health supplements brand

A health supplements retailer with strong products and reviews but poor organic visibility was over-reliant on paid advertising. Authority content, product page optimisation, and category-relevant backlinks delivered first-page rankings and growing revenue from search at a lower cost than paid channels.

First page
Health keywords
First place
Product terms
Growing
Organic revenue
Hospitality and Travel

75% organic traffic growth for a global hotel chain across 1,200+ locations

A global hotel chain was losing direct bookings to third-party platforms and declining in organic search across multiple markets. A localized multi-language content and optimisation strategy across 1,200+ locations delivered 75% year-on-year organic traffic growth while competitors declined.

75% increase
YOY organic traffic
+30%
Session time
1,200+
Locations optimised
HR Technology and Recruitment Software

Organic growth for a B2B skills assessment platform

A B2B skills assessment platform was invisible on search while competitors captured the attention of hiring managers and HR leads at the top of the evaluation funnel. A content strategy mapping the full buyer journey, combined with technical optimisation and HR-relevant backlinks, delivered first-page rankings and a growing inbound pipeline.

First page
HR and hiring keywords
First place
Assessment terms
Growing
Inbound pipeline
Personal Training and Fitness Coaching

Building a search-driven client pipeline for an independent personal trainer

An independent personal trainer was relying entirely on referrals and social media for new clients — both channels with real ceilings. A content strategy targeting local fitness searches and goal-specific queries delivered first-page rankings, pre-qualified enquiries, and a client pipeline that runs without constant active input.

First page
Fitness keywords
First place
Local trainer terms
Growing
Client enquiries
Food Delivery and Nutrition Services

Growing a meal prep and nutrition delivery service through organic search

A meal prep and nutrition delivery service with strong repeat purchase rates was relying on paid advertising for new customer acquisition at shrinking margins. Organic search became a structural acquisition channel, with customers from search showing stronger retention than paid.

First page
Meal prep keywords
First place
Nutrition terms
Growing
New customers
HVAC, Plumbing and Mechanical Services

First-page local rankings for an HVAC and plumbing contractor

An established HVAC and plumbing contractor was generating inbound through directories but at high cost and against multiple competitors. Content targeting emergency service queries and informational how-to searches, combined with local backlinks, delivered first-page rankings and a direct booking channel with pre-decided callers.

First page
Trade service keywords
First place
Emergency terms
Growing
Service bookings
Digital Marketing Services

First-page and first-place rankings for an independent digital marketing agency

An independent digital marketing agency had strong client results but weak organic visibility, relying on referrals for most new business. Intent-driven content, full site optimisation, and targeted outreach delivered first-page and first-place rankings with consistent improvements to traffic quality and conversion from search.

First page
Target keywords
First place
Key agency terms
Growing
Conversions from search
Consumer Electronics and Audio

250% organic traffic growth for a global consumer audio brand across multiple markets

A global consumer audio brand needed to reduce dependence on expensive paid acquisition and build organic customer acquisition at scale. A multi-market content and backlink strategy delivered 250% year-on-year organic traffic growth within three months, with first-page rankings across target and long-tail keywords, improved bounce rate, and growing sales from search.

250% increase
YOY organic traffic
3 months
Time to results
Multiple
Markets ranked
Home Care and Support Services

Building search visibility and an inbound pipeline for an independent home care provider

An independent home care provider had strong outcomes and local reputation but no organic search presence, relying entirely on word of mouth for new enquiries. Trust-building content, local optimisation, and relevant backlinks delivered first-page rankings and a growing pipeline of direct care enquiries from families searching for support.

First page
Home care keywords
First place
Local care terms
Growing
Care enquiries
Vocational Education and Trade Training

Growing enrolment enquiries for an independent vocational and trade college

An independent vocational college with strong graduate outcomes was invisible on search against larger national providers. Programme-level content, technical optimisation, and local authority backlinks delivered first-page rankings for trade training keywords and a growing stream of enrolment enquiries from prospective students searching in their area.

First page
Training keywords
First place
Local course terms
Growing
Enrolment enquiries
Fitness Equipment and Active Lifestyle Retail

Organic growth for a direct-to-consumer fitness equipment brand

A direct-to-consumer fitness equipment brand was over-reliant on paid acquisition with rising costs and compressed margins. Product and training content, full site optimisation, and fitness media backlinks delivered first-page rankings and a growing organic sales channel at a structurally lower cost per customer than paid.

First page
Fitness keywords
First place
Product terms
Growing
Organic sales
Pest Control and Extermination Services

First-page local rankings and direct bookings for an independent pest control company

An independent pest control company was generating inbound through directories at high cost and against multiple competitors. Pest and property content, local technical optimisation, and targeted backlinks delivered first-page rankings and a direct booking channel with pre-decided customers calling first.

First page
Pest control keywords
First place
Local service terms
Growing
Direct bookings
Accounting and Business Advisory Services

Building organic search authority for a small business accounting firm

An independent accounting firm focused on small businesses had genuine expertise but almost no organic search presence, relying entirely on referrals for new clients. Expert content across tax and advisory topics, local optimisation, and relevant backlinks delivered first-page rankings and a growing pipeline of direct, well-matched client enquiries.

First page
Accounting keywords
First place
Local firm terms
Growing
Client enquiries
Roofing and Exterior Contracting

First-page local rankings and consistent job enquiries for an independent roofing contractor

An independent roofing contractor with experienced crews and strong workmanship was being outranked by franchise operators and larger competitors. Service and problem-identification content, local optimisation, and home improvement backlinks delivered first-page rankings and a growing stream of direct job enquiries from homeowners who had already decided to call.

First page
Roofing keywords
First place
Local contractor terms
Growing
Job enquiries
Event Planning and Booking Services

Growing a search-driven client pipeline for an independent event booking and planning service

An independent event planning service with a strong portfolio was entirely reliant on referrals, with no organic search presence in a competitive city market. Occasion and service content, local optimisation, and hospitality media backlinks delivered first-page rankings and a consistent pipeline of direct client enquiries from people who found them first.

First page
Event planning keywords
First place
Local event terms
Growing
Event enquiries
Fashion and Accessories Retail

Organic search growth for an independent fashion and accessories brand

An independent fashion brand with a distinctive aesthetic and loyal customers was over-reliant on paid social for new customer discovery, with no organic search presence. Product and style content, site optimisation, and editorial fashion backlinks delivered first-page rankings and a compounding organic revenue channel that does not switch off when campaigns pause.

First page
Fashion keywords
First place
Category terms
Growing
Organic revenue
Immigration and Visa Consulting Services

Building organic search authority for an independent immigration and visa consulting firm

An independent immigration consulting firm with a strong track record was invisible on search, losing prospective clients to larger firms and directories. Expert visa and immigration content, service page optimisation, and specialist backlinks delivered first-page rankings and a growing pipeline of qualified direct enquiries from people actively seeking immigration help.

First page
Immigration keywords
First place
Visa service terms
Growing
Client enquiries
Motorcycle Sales and Servicing

Organic search growth for an independent motorcycle dealership

An independent motorcycle dealership with genuine expertise was being outranked by franchise dealers with larger marketing budgets. Model, review, and service content combined with motorcycle media backlinks delivered first-page rankings, a growing stream of pre-qualified sales enquiries, and recurring service bookings from local riders.

First page
Motorcycle keywords
First place
Local dealer terms
Growing
Sales enquiries

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